AISLE 9
Aisle 9 has quickly become one of the leading voices in branding and merchandising. Aisle 9’s unique expertise in selling consumer products and understanding retailers' needs draws significant interest in manufacturers and retailers alike. Aisle 9’s principals have been featured as guest speakers at many industry and professional events. Our recent engagements include:
PRIVATE LABEL MANUFACTURER’S ASSOCIATION TRADE SHOW
INNOVATION HALL
November 15-17, 2009
Chicago, IL
Greg Feinberg and Susan Steinberg will speak on “Transforming Private Label to a Starring Role.” The discussion will instruct retailers and private label manufacturers on how to apply traditional marketing and branding strategies to transform “me too” products into valuable assets.
SUPER ZOO
September 15-17, 2009
Las Vegas, NV
COFFEE FEST – LAS VEGAS
June 13 - 14, 2009
Las Vegas, NV
Greg Feinberg spoke on how packaging and merchandising can create a connection with lifestyle brands in the coffee and tea markets. Greg also addressed implications and opportunities for branding and packaging in the new, recessionary economy.
YOUNG PRESIDENT’S ORGANIZATION, GLOBAL CONFERENCE CALL
June 2, 2009
Greg Feinberg led a panel of private equity experts that discussed “Revitalizing Distressed and Orphan Brands through New Packaging, Branding, and Merchandising Strategies.” This seminar set forth examples of how new branding and packaging campaigns increased sales and profits of orphan and distressed CPG brands acquired by private equity investors.
YOUNG PRESIDENT’S ORGANIZATION BRAND BUILDING CONFERENCE
May 5-7, 2009
Harley Davidson Museum
Milwaukee, WI
At a seminar with Presidents, CEOs and CMOs from major brands around the World, Greg Feinberg and Susan Steinberg spoke on “Retail Channel Branding” and summarized interviews and insights from executives at several major retailers. Greg and Susan explained how manufacturers should align with retailers’ marketing and business strategies in order to benefit the greater relationship and maximize ROI.
ALL BABY & CHILD SPRING EDUCATIONAL CONFERENCE
May 4-7, 2009
Louisville, Kentucky
Greg Feinberg and Susan Steinberg were guest lecturers to a crowd of leading retailers in the baby and child industry. Greg and Susan discussed the psychological and physiological aspects of shopping behavior and how packaging, merchandising and strategic branding campaigns can differentiate products and foster greater sales.
COFFEE FEST - CHICAGO
February 20-22, 2009
Chicago, IL
Greg Feinberg spoke on “The Psychology of Shopping…Getting your Product On the Shelf and Off the Shelf”
THE FANCY FOOD SHOW
January 18-20, 2009
San Francisco, CA
COFFEE FEST – SEATTLE
September 12 – 14, 2008
Seattle, WA
Greg Feinberg was a guest lecturer at Coffee Fest and spoke on “The Psychology of Shopping…Getting your Product On the Shelf and Off the Shelf”.
HBA GLOBAL EXPO SPRING CONFERENCE
March 5, 2008
New York, NY
Greg Feinberg was a featured speaker at the inaugural HBA Global Expo Spring Education Conference. Greg lectured industry leaders on the value of packaging in increasing sales of cosmetic products.
INTERNATIONAL ESTHETICS, COSMETICS AND SPA CONFERENCE
June 2008
Las Vegas, NV
THE FANCY FOOD SHOW
January 18-20, 2008
San Diego, CA
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